Guest Speaking at Drake University

I had the pleasure of speaking (again) to Dr. Kelly Everling's PR Copywriting class at Drake University yesterday.

We covered a lot of ground in an hour:

• Creating usable sites
• Why it's so important to write clearly and concisely on the web
• The basics of search engine optimization
• How to drive traffic with linkbait
• and more!

It's great that Kelly is exposing her students to these issues, knowing full-well that many of them will someday be asked to produce content for the web-- no matter what their job title is.

I was really impressed by their participation and appreciated their great questions.

I'm schedule to talk to a design class next week. Looking forward to it!